Mr Plum can be described as the Willy Wonka of the textile world, weaving together the exotic, the whimsical and the dramatic. He is a virtual persona, a professional explorer with a keen eye for discovery and detail. His favourite colour is mustard, he collects netsuke, and is a keen sailor. Anyone owning a Mr Plum scarf will know that it is special, one of a consciously limited run and a positive alternative to over-production.